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Personalised Nutrition & Accountability for Active People

Progress from wherever you are now

Stronger. Healthier. Leaner. It’s for active people who want to build strength, improve health and body composition, and feel better supported throughout.

Whether you lift weights, cycle, run, walk, race BMX, or enjoy another form of movement, your nutrition is built around your goals, lifestyle, and the activity you already do.

The aim is not perfection. It is progress: becoming stronger, healthier and leaner from your own starting point.

Meet Anita →

REAL FOOD   REAL LIFE   LASTING CHANGE

IS THIS FOR YOU?

GYM TRAINING

CYCLING

RUNNING

WALKING

SPORTS

ACTIVE LIFESTYLE

NUTRITION THAT

FITS YOUR LIFE.

No one size fits all plans. Practical nutrition built around your goals, your lifestyle and the movement you enjoy.

Stronger. Healthier. Leaner. May be a good fit if you:

  • Are already active or want to become more active
  • Want to improve body composition
  • Want to build or maintain muscle
  • Want better nutrition around training and recovery
  • Want to reduce body fat where appropriate
  • Want support with consistency and accountability
  • Want a personalised approach rather than a generic plan
  • Want nutrition that works with the exercise or sport you already enjoy

The programme is designed for men and women across different activity levels, from recreational movement through to competitive sport.

SHL 1:1 Coaching

Personalised Strength, Body Composition & Performance Nutrition

For active people who want more individual support and a nutrition strategy built specifically around their goals, training and lifestyle.

Support may include:

  • detailed 1:1 nutrition assessment
  • personalised calorie requirements
  • protein and macronutrient targets
  • individual body-composition strategy
  • nutrition around current exercise and training
  • pre- and post-training nutrition
  • recovery nutrition
  • hydration
  • meal timing
  • progress monitoring
  • regular adjustments as training or goals change
  • competition and race-day nutrition where relevant
  • BMX-specific fuelling strategies where appropriate

This is focused on strength, body composition, fuelling and performance rather than more complex functional health investigation.

The aim is to give you regular support every week, not leave you waiting a month between touchpoints.

stronger healthier leaner nutrition

SHL 1:1 Coaching

Personalised Strength, Body Composition & Performance Nutrition

meal prep exercise fuel

Fueling Your Body Review — £297

Includes:

  • 7 Day food & exercise diary review
  • 1 × 45-minute consultation
  • Personalised nutrition & exercise strategy
  • Includes a personalised nutritional 7-day Nourish & Exercise plan for you.
  • Online Consultation
SHL 1:1 6 WEEKS

6-Week 1:1 Programme — £575

Includes:

  • 1 × 60-minute initial consultation
  • 3 × 30-minute weekly 1:1 reviews
  • Weekly structured check-ins in between
  • Personalised nutrition plan
  • Ongoing progress review and adjustments
  • Nutrition adapted around training, movement and lifestyle
  • Online consultations
  • 2 months of SHL Membership included after the 1:1 programme ends
12 WEEK 1:1 STRONGER HEALTHIER LEANER

12-Week 1:1 Programme — £1045

Includes:

  • 1 × 60-minute initial consultation
  • 6 × 30-minute weekly 1:1 reviews
  • Weekly structured check-ins in between
  • Personalised nutrition strategy
  • Progressive adjustment of calories, macros and fuelling
  • Ongoing review of body composition, recovery and performance
  • Nutrition adapted as training, activity and goals change
  • Online consultations
  • 2 months of SHL Membership included after the 1:1 programme ends

Choose the level of support that suits you.

SHL Membership

Ongoing nutrition support and accountability

For people who want structure, guidance and regular accountability without intensive weekly 1:1 coaching.

stronger healthier leaner programme

The aim is to give you regular support every week, not leave you waiting a month between touchpoints.

Initial Assessment — £99

Your onboarding includes:

  • review of current nutrition
  • health and lifestyle goals
  • current movement, exercise and training
  • personalised calorie requirements
  • protein target
  • macronutrient guidance where appropriate
  • starting measurements and progress markers
  • initial priorities and action plan

Membership — £39 per month

Members receive:

  • weekly structured accountability check-in
  • brief personalised feedback
  • progress tracking
  • support with nutrition habits and consistency
  • monthly live group coaching / Q&A
  • nutrition education
  • practical resources
  • recipes and meal ideas
  • a friendly, supportive community

Why the membership follows the 1:1 programme

The included membership period is designed as a supported transition, not just a free add-on.

After more intensive 1:1 coaching, the membership helps you:

  • maintain momentum
  • stay accountable
  • keep tracking progress
  • embed new habits
  • access ongoing education and resources
  • remain connected to the community

The journey is:

1:1 support → supported transition → ongoing accountability and community

SHL ANITA

Built around the movement you already enjoy

Why is BMX part of the story?

BMX is a big part of the thinking behind SHL.

Training and racing has given me a real-world understanding of strength, power, recovery, fuelling, race-day nutrition and balancing body composition with performance.

That experience shapes the way I approach nutrition for active people, but SHL is not just for BMX riders. It is designed to work across a wide range of sports and activity levels.

Anita Hayes Hawks BMX

You do not need to follow a specific exercise plan to take part.

  • gym training
  • cycling
  • BMX Racing
  • running

The common thread is using nutrition to support your strength, health, recovery and body-composition goals.

Your nutrition can be built around the movement that already fits your life — whether that is:

  • walking
  • recreational sport
  • competitive sport
  • a combination of different activities

The common thread is using nutrition to support your strength, health, recovery and body-composition goals.

The common thread is using nutrition to support your strength, health, recovery and body-composition goals.

What SHL is not

Stronger. Healthier. Leaner. is not:

  • a restrictive diet
  • a quick-fix transformation challenge
  • a traditional weight-loss club
  • a bodybuilding programme
  • a place where you are judged by your weight or current fitness level

It is designed to feel friendly, supportive, practical and inclusive, with the focus on progress rather than perfection.

Ready to become stronger, healthier and leaner?

Start from where you are now.

Choose the level of support that suits you and build from there.

new about me logo

I’m Anita Wong.

Registered Nutritionist, former Cardiac ICU nurse and competitive BMX rider.

My work brings together evidence-based nutrition with the realities of everyday life — health, family, work, training, ageing, performance and enjoying what you eat.

Discuss Your Needs With Anita →